The Human Aspects of Project Management and its Influence on Project Essay

The Human Aspects of Project Management and its Influence on Project Performance - Essay Example In the book Leading Change, Kotter has used the word urgency to describe the first phase so as to get a head start into the process of project management. This has to do with taking stock of competitive and market realities with a focus on crises and opportunities. (Kotter, 1996; Pp 242 - 340) This has been paralleled in Organizational Behavior and Management through a focus on competitive advantage which can be described as follows: (Ivancevich et al, 2004; Pp 49 - 53) This brings us to a discussion on the technicalities of the model proposed by Porter. Porters Five Forces model provides suggested points under each main heading. When taken into consideration individually, each of these gives rise to the development of a broad and sophisticated analysis of competitive position. (Barney, 2007; Pp 10 - 34) This may further be used during the creation of a strategy, plans, or even where making investment decisions about a business or organization is concerned. These five competitive forces determine industry profitability and attractiveness apart from being responsible for shaping the prices that firms can charge, the costs they have to bear, and the required investments to engage in industry level competition. We are concerned with the fact that Porter’s essentially ahistorical approach cannot provide a full account of either a nation’s competitive advantage and corporate strategies or the growth and development of industrial clusters. (Porter, 1998; Pp 35 - 42) According to Kotter, this phase has to do with teamwork and leadership with a focus on integrating the two so as to bring out the best in each individual employee. (Kotter, 1996; Pp 242 - 340) To begin with, the way Ivancevich et al have described the principles of teamwork closely resembles the principles of scientific management as laid down by F W Taylor. Developed by Frederick W Taylor in the early 20th century, Scientific Management is a science based system of organizing the

2000 Trade Agreement with China and the Damage it has caused to the Research Paper

2000 Trade Agreement with China and the Damage it has caused to the United States - Research Paper Example This agreement came as a result to the current conceding to China of permanent ordinary trade relations position by the United States Congress, paving the way for China’s entrance into the World Trade Organization. Given that the United States has long complained in relation to the huge trade shortage with China, this agreement should develop the bilateral trade balance in support of the United States. All the same, many long-standing trade concerns between China and the United States remain unsettled to the present. Identification and description: Historical Event The identification of the event concerning trade between the two nations stems for several years of long-term business. It is worth to mention that the two nations have been doing business transactions before the implementation of the trade agreements in the year 2000. Notably, these two nations have been benefiting from each other through various ways while doing business (Jialin, 2003). However, with reference to different statistics of the two nations, there is some understanding that China has had various benefits while causing some damages on the economy of the United States in the end. The understanding of this concern is well demonstrated throughout the entire discussion thoroughly. The main issue of concern is the different measures of the bilateral trade inequity by the two nations. ... In that case, distorting the bilateral trade equilibrium, and puff up the U.S. trade shortage with China (Ransom, 2001). A comparable aspect is the weight of capital flow. The majority of Chinese export goods to the United States are manufactured by outward-processing organizations. Nearly all returns accumulate to the United States and other foreign owners of such firms, whilst China gets only an insignificant manufacturing fee. Taking into consideration such aspects, the United States trade imbalance with China is considerably smaller compared to the official data suggestions (Horn & Mavroidis, 2001). In its implication, there is no reason to make the whole issue a captive in the United States domestic partisan effort and consequently poison U.S. and China political connections. One of the international trade agreements is the General Agreement on Tariffs and Trade (GATT) and is also the foundation through which other trade agreements and frameworks have been formed for instance, t he â€Å"General Agreement on Trade in Services† abbreviated as GATS. The agreement established major principles to monitor business and trade operations among the member countries. The important principle is that of non-discrimination for foreign goods within the member countries. GATT also reduced trade barriers and tariffs to international trade including importation quotas and bringing equality (Jialin, 2003). The other principle harmonized the standards of goods and services internationally thus establishing a regulatory ceiling for trade operations. Very soon, the global economy was closely integrated thanks to technological changes and the invention of the internet (Murray & Raynolds, 2007). Later in 1995 the World Trade Organization (WTO) was established by the member

How Advertisements Have Changed

How Advertisements Have Changed Over the years, advertisements have been a vital factor in the promotion of products and services. It is a pervasive phenomenon that generates income through marketing and at the same time, strengthens the business of selling and trade. On another basis, advertising lays the foundation of persuasion and influence as the subconscious grounds for the so-called purchasing power of its targeted consumers. With this notion promulgates the concept wherein media plays a fundamental role in relaying and disseminating these messages of sale and trade to a large volume of people. Indeed, advertising is not merely on the propagation of profits but as well as an artful presentation of merchandise, requiring the creativity and deep comprehension on the part of the advertising media. More than these, advertising has become an important channel to showcase and provide the basic needs, wants and desires in the day-to-day lives of the human entity. It has endowed comfort in acquisition either with the use of print, radio and television; even offering an opportunity to choose among the many variations and options of goods that will suit the buyers preferences. There lies the use of communication through advertising that also portrayed a role affecting the economic state of a certain nation. However, in the decades of time undermines the different issues faced by advertising despite its effectiveness in sales and income generation, and even in bridging the gap between the person that has something to sell and the person that will gain the advantage upon purchase-for it has illustrated various societal issues, especially concerning women. Women have become subjects of negative conceptions in the presentation of this creative and persuasive venture that indeed requires profound analysis to further understand its meaning. Thus, women have continuously been undervalued perhaps severed by wrong images delivered by media itself. The Axe Product Print Ads The Axe brand of products has always been participative when it comes to issues concerning women-as the subject of its so-called Axe Effect since its target market is men. The cologne brand is blatant in showcasing various images of women that usually falls under censorship-for obscene body exposure, wherein men using Axe can instantly call the attention of women by its long-lasting, powerful and triggering fragrance-considered as the products selling proposition depicting that if men use Axe, they will always get what they want when in comes to women, and even sex. As to this notion lies the portrayal of sexy, flirty or perverted ladies that may be seen in sensual and erotic scenes, more felt in television commercials. But, this kind of aura Axe represents is also manifested in other advertising forms, even in print ads as shown in this figure-an almost naked individual tempting men to cleanse her, where in fact the said body wash is really intended for men use. Her voluptuous and perfectly curved body seemed to be an appetizer in every mans table, ready to be taken inside the bathroom as to where the product should be used, by what the background says and what the image tells it. Her hands are even positioned as if she is very much ready to take it off, for a more enticing shot and by just looking at it, one can draw lustful assumptions. The dirt covering her body can even penetrate another view, wherein women can be concluded as to either unclean or usually involved in filthy activities most especially when it deals with men. Furthermore, the tagline Get Dirty seemed to have supported this observation. It is also of personal interrogation as to what is really the significance of placing more emphasis on this ladys dirty body rather than the shower gel product-for it seemed like the body is being advertised not the brand. On another perspective, it is said that Axe also has a turning nice girls naughty factor as again brought upon by its advertisements  [1]  which is clearly seen in this picture. The said Axe Effect is being highlighted in this portrait of a nun, with a clip on her nose as if indicating a threat-a way of awareness to be cautious of what this cologne can do that might even go below the belt-and worst leading her to sin. The sad face shows remorse and regret from the opportunities she might enjoy if it happens that she is privileged to smell Axe. Perhaps there is an indication that she wants to at least take the clip off and experience humanly satisfactions that are clearly against her chosen devotion and vocation. This indeed has the greatest impact of Axes ideology in making women turn into something unusual, by having the religious image as its model for she is known of the highest form of nobility and goodness. Certainly, it is degrading on their part since they are usually perc eived as holy and almost imperfect as implied by their religiosity and thus stereotyping is implicated. Moreover, the picture used by Axe commercial opens another impression that women are more capable of sinning, regardless of what culture she belongs and what her role is in the society she lives. Culturally undertaken, men have more acceptable tendencies if in part they have committed sin whilst the women face more societal rage on her imperfections. Womens Advertising Images through the Decades: 1960s If one is to take a closer look in the first print ad, images of how the instant party doll is being used suggests that women are also seen as toys that can be brought anywhere, anytime. If this is an inflatable toy for party occasions, does it only have to be a female with a 40-20-40 statistics? Does that mean that only the men are allowed to be present in parties, and if not, why only make a female doll to be used as an object of fun? Mistakenly, the picture can be seen as a real lady exposing her perfectly-shaped body, seemingly creating a magical tone as she is being held by a magician. The second picture is likely seen as the scenario in the Biblical story of the first indulgence of man-with Adam, Eve and the advertised ham as the apple. The inscriptions held by the devil character, To build a man trap: fill picnic basket with Underwood Deviled Ham sandwiches manifests that women are the perpetrators of sin and the source of evil temptations which draws men to their sinful natur e. Lastly, the third print advertisement connotes double meaning that is apparent in the inscriptions of big and the first taste will tell you why, wherein there lies to be a hidden agenda on the expression of the female representative towards a man who unrealistically carries a huge bottle of whiskey. Womens Advertising Images through the Decades: 1970s These stills describe change in the images of women through the years and somehow elicit proof in the context of how women are viewed from demure and simplicity to liberalism and sophistication. The first picture suggests that change as taken from the perfumes copy Things dont happen the way they used to. But they still happen. It is somehow supported by the picture making the act of kissing a usual activity that can be done anywhere or anytime, most especially if this particular scent is being used letting women fall helplessly unto the hands of men. The second image educes class and style that can be seen by the womens status quo; but at the same time also manifests dependence on vices like smoking, alcohol as indicated by the statement I know the honeymoon was over when he stopped ordering me Chivas Regal. and even men. In line also with the cigarette commercial, the third print advertisement signifies men and cigarettes as again the object of desire among women. What is alarming is the No woman ever says no to Winchester. which either points to the product or the men in general; where the women in different races are of no exception and also allowing polygamy as natural activity. Womens Advertising Images through the Decades: 1980s The advent of color made the advertising medium a more creative and effective means of persuasion. Unlike the other years, the 1980s welcomed a more improved look on print advertisements when in comes to picture and physical quality. However, underlying messages concerning women continue to rise as with the years to follow. The first image again showcased skin and body that can now have an effect on both the male and female consumers. The same goes with the third picture, that even if there is a more emphasis on the acceptance of having cigarette smoking as a feminine activity, the concept of being slim and sexy both conveys to the female market. Thus the idea of being thin and skinny-both portrayed by the tanning and cigar brands-somehow inculcates a definition of perfection that permit the female viewers to imitate what they see. Meanwhile, the second still reflects discrimination; however no gender biases can be justified since the product is directed towards women. Initially, the primary concern points to the dignity of the worker, painstakingly shoveling the raw material in order to make the final product, and the efforts seemed to be underrated and degraded by her own kind as three legs insensitively stood over her. Racial and color preconceived notions are also taken emphasis. Findings and Conclusions Although television is considered as the most effective medium in advertising, this study values the role of print medium as a primary source in conveying different messages that of which the general public is concern. However, despite televisions efficiency, the main grounds of womens issues do not merely lie on the medium use alone, but of how women are being portrayed and presented. Among these images of women in different time capsules, it is generally concluded that they have become subjects of sexual desires and seductions, although it is not yet fully apparent in the early days, because at some point, women are viewed to be an artificial matter compared to the naturalness of men  [2]  , as more portrayed in the fashion scene. This is an obvious indication among presented Axe print advertisements that despite it is directed towards men, there seems to be an unnatural association of women as further seen in the early days of print advertisements although it is not obviously implemented. There seemed to be an urge for domination over men but it is somewhat hidden under a visual portrayal of men as having a more pleasurable gain-as if they are the constant desire in every womans dream. Aside from this, women have continually been affected by their own representation in the media when it comes to weight and health issues. It is mostly indicated that images of being thin and sexy have constantly influenced and replicated the post-modern age of women making them vulnerable victims of bulimia and anorexia  [3]  , as most studies have resulted. On another light, the historical factors have contributed on the issue of discrimination that either involves different groups and sectors of women. Overall, womens image have been regarded as an important and powerful attribute  [4]  to the advertising world as to why it continues to suffer in the real world and living, as an effect in the medias representation of them.

Shakespeares Macbeth - Macbeths Guilt :: GCSE English Literature Coursework

Macbeth's Implacable Guilt    The Shakespearean tragedy Macbeth underscores the important and usually unforeseen effect of sin, that of guilt. The guilt is so deep that Lady Macbeth is pushed to suicide, and Macbeth fares only slightly better.    Blanche Coles states in Shakespeare's Four Giants that, regarding guilt in the play:    Briefly stated, and with elaborations to follow, Macbeth is the story of a kindly, upright man who was incited and goaded, by the woman he deeply loved, into committing a murder and then, because of his sensitive nature, was unable to bear the heavy burden of guilt that descended upon him as a result of that murder. (37)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons mentions the guilt and ambition of Lady Macbeth and their effect:    [Re "I have given suck" (1.7.54ff.)] Even here, horrific as she is, she shews herself made by ambition, but not by nature, a perfectly savage creature. The very use of such a tender allusion in the midst of her dreadful language, persuades one unequivocally that she has really felt the maternal yearnings of a mother towards her babe, and that she considered this action the most enormous that ever required the strength of human nerves for its perpetration. Her language to Macbeth is the most potently eloquent that guilt could use.   (56)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson comments regarding the guilt of the protagonist:    It is a subtler thing which constitutes the chief fascination that the play exercises upon us - this fear Macbeth feels, a fear not fully defined, for him or for us, a terrible anxiety that is a sense of guilt without becoming (recognizably, at least) a sense of sin. It is not a sense of sin because he refuses to recognize such a category; and, in his stubbornness, his savage defiance, it drives him on to more and more terrible acts. (74)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare explain how guilt impacts Lady Macbeth:    Lady Macbeth is of a finer and more delicate nature. Having fixed her eye upon the end - the attainment for her husband of Duncan's crown - she accepts the inevitable means; she nerves herself for the terrible night's work by artificial stimulants; yet she cannot strike the sleeping king who resembles her father.

Human Resources Code of Ethics Essay

Message I am thrilled to join Company X’s management team. My colleagues have been stellar in providing me support and helping me accilmate to the organizational culture, which is different from what I am accustomed to. I have encountered my first challenge, a challenge that is incumbent that I bring to your attention along with three detailed solutions, inclusive of attractive and detractive aspects of each. It is also important that I share with you the methodology I employed to arrive at these conclusions, since it is reasonable for you to have access to and test the methodology employed to engender these solutions. I will also recommend to you an appropriate course of action. Separately, I will present a report, which will report the findings of an analysis that I conducted on our company’s ethical decision-making process. This report will include strategies to mitigate against concerns I will have raised in the memorandum. I will also discuss the process of creating a code of ethics that will provide for employee growth through ethical decision making and continued company revenue growth. Production Concern Company X is the leader in the production of toy whistles for children the world over. Our principal production plant is located within the United States and, naturally, is under the purview of production guidelines set forth by the U.S. government. The quality-assurance department recently informed me of a production issue that has arisen. Toy whistles that have been manufactured and are on schedule for shipment undergo an arduous testing process to ensure that the  constitution of each toy meets federal regulations. Toy whistles that will be shipped to South American countries have, unfortunately, failed lead-level requirements; they are slightly higher in lead than what is legally tolerable. Our company has decisions to make about how we address this considerable concern. After analysis, collaboration with team members, and sufficient reflection, I have developed three solutions to address this concern. Each solution has attractive and detractive aspects, both of which I will discuss. Ethical, legal, and financial considerations must be made with all solutions. Solution 1: Cease shipment; Re-produce Toy Whistles At current lead levels, the toy whistle would not be shipped to customers. The entire production process would re-apply, which includes re-securing the raw materials necessary to make replacement whistles, re-producing those whistles through the production process, and commissioning the quality-assurance department to verify that the whistles meet all federal guidelines for selling and consumption. It will also be important that the quality-assurance department provide a quality verification of its own processes. Such a verification will be necessary, since antecedent quality processes failed to identify the higher-than-normal lead levels of our toy whistles. Solution 1: Explanation of Method Used to Select Solution A combination of brainstorming and SWOT analysis were employed to determine three solutions for our company’s quandary. The brainstorming process involved three team members who reviewed the situation and offered ideas—any ideas—as solutions. Each team member produced two ideas, totaling six possible solutions. The following is a breakdown of submissions by team members: Bob Jones| Celine Jiles| Patti Durant| Stop Production; Adjust Lead Levels| Continue Production; Bribe Foreign and  Domestic Government| Stop Production; Offer Different Product| Stop Production; Make Plastic Whistles| Continue Production; Ignore Lead Levels| Stop Production; Close Business| A SWOT analysis was performed on each decision alternative to test its integrity. SWOT is an acronym for â€Å"Strengths,† â€Å"Weaknesses,† â€Å"Opportunities,† and â€Å"Threats† (Bradford, Duncan, & Tarcy, 2000). The goal is to reduce the possible responses to those that require attention. Bob Jones Solution A Strengths: Legal and ethical approach to doing business. Promotes high levels of customer service. Holds all parties accountable for their actions due to process review and refinement. Weaknesses: Delayed production. Poor customer-satisfaction surveys in the short term. Costly to hold up production. Opportunities: Favorable contract renegotiation if determined process failure with supplier. Possible acquisition of new customers if mitigative steps made known. Threats: Possible government intervention if lead levels are exposed. Possible customer revolt if mitigative steps to lead levels not perceived correctly. Customer churn—possibly to competitor—due to production delay. Board of directors overhaul of C-level management Based on these considerations, Solution A is a viable candidate for resolution. Bob Jones Solution B Strengths: No delay in production. Customer satisfaction not harmed. Foreign government receptive to bribes. No disruption to revenue. Weaknesses: Domestic government not receptive to bribing. Massive costs due to bribing. No consideration for customer health. Short-term solution. Socially irresponsible course of action. Opportunities: Short-term customer growth. Relationship-building with foreign government. Threats: Considerable legal actions from both domestic and foreign government if not receptive bribes. Possible legal threats from customers. The costs associated with Solution A indicate that it is not a viable solution. Celine Jiles Solution A Strengths: Legal and ethical approach to doing business. Promotes high levels of customer service due to considering customers’ health. Holds all parties accountable for their actions due to process review and refinement. Weaknesses: Massive delays in production. Abrogation of contract with current supplier. Extensive training costs for new products. Extensive project-management costs to deploy new product. Substantial increase in customer churn due to offering different product. Possible negative press in foreign market. Possible domestic layoffs due to change in product. Opportunities: New streams of revenue due to new product. New streams of customers due to new-product demand. New, lower cost contracts with new suppliers. Possible employment of foreign workers to replace costly domestic workers. Threats: Legal threats from current employees subject layoff. Possible customer revolt if competitor unable to make up for our departure from whistle market. Increased regulatory scrutiny possible based on new product. Intractable board of directors. Based on these considerations, Solution A is a viable candidate for resolution. Celine Jiles Solution B Strengths: Minimal delay in production. Avoid lead-level requirements. Safter products for customers, thereby increasing customer satisfaction. Avoid legal issues from foreign and domestic governments. Contract abrogation with supplier if process failure due to supplier. Socially responsible course of action. Weaknesses: Contract abrogation with existing supplier if Company X process failure. Short-term customer dissatisfaction due to minimal production delay. Training for production of new whistles. Costly process refinements. Opportunities: Possible acquisition of new customers. Long-term customer growth. Possibly reduced prices with contract negotiations for new suppliers. If process adjustments made public, possible acquisition of customers in other countries. Threats: Minimal threat of legal action from domestic or foreign governments due to initlal lead-level failures. Minimal threat of substantial customer churn. The strengths of Solution B indicate that is viable enough to be considered. Patti Durant Solution A Strengths: Reduced production costs. Short-term customer satisfaction due to on-time delivery. Possible increased customer acquisition. Weaknesses: Very short-term solution. Disregard for long-term customer health. Disregard for domestic legal mandates. Socially irreponsible course of action. Long-term profit loss. High customer churn in long term. Opportunities: Short-term increase in streams of revenue. Threats: Extensive legal threats from public and private sector. Abrogation of current contracts iminent. Long-term erosion of shareholder confidence. Solution A should not be further considered due to the blantant disregard for customer safety. Patti Durant Solution B Strengths: Regard for customer health. Weaknesses: Total loss of all revenue and profit. Opportunities: No known opportunities. Threats: Possible legal action from suppliers, employees, customers, and governments due to abrogation of contracts, inability to pay out on employee pensions, or willfully missed customer demand. Solution B is unquestionably not worthy of further consideration. Solution 1: Advantages and Disadvantages The important advantage this solution offers is that our toy whistles’ lead levels will not detrimentally influence the health of our customers. Our identification of this issue will allow our company to take mitigative actions before the whistles are in the hands of our consumers. Another advantage of this solution is that our customers will be unaware that there could have been an issue with the whistles. Our consumers’ ignorance allows our company to avoid a public-relations concern or public excoriation of our product and company brand. There are no government mandates that our company must disclose these sorts of issues if they are discovered before being delivered to our customers. An important disadvantage to this solution is that the investigative process and resultant process refinements will prove costly and timely. It is evident that a production and service failure has occurred, since our whistles’ lead levels currently contravene United States legislative mandates; however, we are not certain where in the supply chain this failure has occurred. Unnecessary people-power must be devoted to resolving this issue sufficiently to prevent issues in the similitude of this one. Another disadvantage to this solution is the effect it will have on employee morale. To be specific, the judgment of the managers of these processes is dubious and will have to be investigated. It is unquestionable that coaching and development, inclusive of corrective action, will have to be meted to all parties involved in this situation. And because of the cost of resolving this matter, some managers and their employees may have to have their employment terminated. No matter how delicately the corrective action will be handled, other employees will inevitable respond negatively. This situation may encourage discussions of unionization. It may engender unnecessary employee churn. Or for those who have their employment terminated as a result of our investigation, it may very well involve contending against ex-employee litigation for perceived wrongful termination, which will involve government agencies and their investigations. Solution 1: Ethical Considerations This solution is an ethically viable option. The reason is that the lead levels prescribed by the federal government are ostensibly predicated on customer saftey and, if more stringent, supersede lead-level requirements of the target country. Providing customers, especially young children, with high-lead toys is immediately unethical and demonstrates a disconnection from social responsibility. Solution 1: Financial Considerations This solution, however, is the most costly and will make profit from these sales impossible unless we increase the price of the toy whistles. The  following are cost considerations of this solution: 1. Vetting Raw-Material Supplier: It is possible that the raw materials that we obtain from our supplier do not possess the integrity that we expect, which would cause products to fail quality verfifcations. An audit would be required of the supplier. This audit would entail the following costs: a. On-site inspections: $10,000, inclusive of labor costs and travel expenditures b. Report of findings: $5,000, inclusive of labor costs of presenting the findings c. Negative findings: $10,000, inclusive of replacing and contracting with a different raw-materials supplier. d. Positive findings: $15,000, inclusive of sunk costs of on-site inspections and reporting of findings (since no issue would have been with the supplier) 2. Vetting Production Processes: There may be deficiencies in the production process that cause higher levels of lead to result in our products. Here are the costs associated with this vetting: e. Departmental inspections: $7,000, inclusive of labor costs f. Report of findings: $5,000, inclusive of labor costs of presenting the findings g. Negative findings: $50,000, inclusive of making process adjustments, training on new processes, and follow-up labor costs h. Positive findings: $12,000, inclusive of sunk costs of inspections and reporting of findings. As easily noted, the costs of making process changes are considerable. However, the costs of these changes should not, by themselves, be an impetus to continue to produce high-lead toy whistles.

Are We Too Dependent on Computers?

We have become too dependent on computers for answers, personal interactions, and we spend way too much time on them. If we used the computers for learning and as a tool this issue wouldn't be as big. The sad truth is that people use this great tool for an easy way to get out of face to face interactions with other people. In 10-20 years it is said that there will be a computer smarter than the whole human race alive today. That is a scary future that we don't have to look very far to. Computers are an extension of the human body, just as all tools are.Would we say that people are too dependent on cars? Gas? Electricity? Toilets? Homes? All the arguments that the pro side are either invalid, or they don't realize that what they are saying applies to EVERYTHING. An interesting experiment for everybody, especially those on the prepotency, is to take all the prepotency arguments, and apply them to the word â€Å"house† or â€Å"car† or â€Å"paper† or â€Å"pencilà ¢â‚¬  or â€Å"farming† are we too dependent on having a roof over our head? It's the same as having a computer.Yes, we are dependent on computers in every aspect of our lives, and computer on bigger and more powerful ones. But may be really not too dependent all the time, because the key is in the smartest and most powerful machine in the history of mankind and that’s right inside us, that’s us. Our body and mind is above all machines on this planet and in one sentence they all rely on us. Again yes we are too dependent on computers because it’s the human brain which computes this magnificent world unconsciously in the almost in an insensible way, to let us enjoy, live and create.